United States Power Squadrons

Balancing past and present for this large rebranding project


We worked along side this brand to bring them an updated, 21 st century look that pays homage to their rich history. Rebranding a one hundred year old institution comes with its challenges. However, our graphic design team was able to find the perfect balance of past and present with the new United States Power Squadrons logo.


Original Logo

Rebranded Logo by Valley

Case Study

Logo Development

Website Development

Brand Development